Aberdeen’s former chief Keith Wyness has revealed Celtic could land £5million extra per year from their deal with Adidas if they perform well in the Champions League.

Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Aberdeen between 2000 and 2004, had lengthy spells as the chief of Everton and Aston Villa and now runs a football consultancy advising elite clubs – insisted the Scottish Champions can’t afford to pick up more results like their 7-1 defeat against Borussia Dortmund last week.

Celtic’s current agreement with Adidas is set to expire in the summer of 2025 after penning a five-year deal back in 2020, but both parties are understood to be keen on agreeing an extension.

Footy Headlines reported on 5 October the Glasgow giants will be promoted to one of the German manufacturer’s elite clubs from their B Premium status next season.

That will see them join the likes of Manchester United, who have an agreement in place with Adidas that will see them receive £10million less for every season they fail to qualify for the Champions League.

Celtic could receive uplift on Adidas deal after European success

Wyness believes Celtic are likely to agree similar results-based clauses in their next contract with Adidas, enabling them to receive an uplift on their current deal.

He told Football Insider‘s Inside Track podcast: “That’s one that I have never had to negotiate, so I’m unclear as to how much that would be.

“But my guess would be something like probably a £5million difference possibly a year.

“I could be wrong on that, but I think it’s going to certainly be based on results and based on Man United potentially losing £10million.

“I think Celtic if they do well in the Champions League and those sorts of areas, which they didn’t do in the last game, then they could get those sorts of bonuses.

“I think it will be bonus related, maybe with a very small uplift on the basic.

“It’s good news for them, but 7-1 was a bit of a hammering, so they have got to perform better than that.”

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