Hendrick Motorsports driver Chase Elliott turned 29 on November 28, 2024, and his $3 billion worth (via Forbes) primary sponsor, UniFirst Corp., revealed they would sponsor him for the next Cup Series season.
UniFirst is headquartered in Wilmington, Massachusetts, United States of America, and is a leading uniform rental company with businesses across the USA, Canada, and Europe. With over 260 facilities spread across the three countries, the brand also sells protective and workwear clothing.
UniFirst sponsored Chase Elliott for the first time during the 2020 Cup Series season. Soon they extended their sponsorship from three races to five in 2024. For the 2025 season, the uniform rental company introduced a new livery matching the color of their brand logo.
UniFirst will sponsor Elliott’s #9 Chevy Camaro ZL1 at the Homestead-Miami Speedway race on March 3, 2025, followed by Darlington Raceway on April 6, 2025. After a one-month break, the sponsor will return during the Michigan International Speedway race on June 8, 2025. Then on August 16, 2025, the sponsor will feature at the Richmond Raceway and conclude the season with the Charlotte Roval race on October 5, 2025.
The 2020 Cup Series champion finished the season in seventh place in the points table. He scored one win, 19 top-ten finishes, and 11 top-five finishes, followed by two unfortunate DNFs and no pole positions in his 36 starts.
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