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The world’s longest multi-club football scarf features Coventry City FC.

The project is starting a brand-new youth football camp.

One of the teams featured on the longest multi-club football scarves in the world is Coventry City FC. The incredible project is starting a brand-new youth football camp.

More than 70 football teams from Scotland, Wales, and England are represented on the scarf. All of this is to commemorate the beginning of the Kellogg’s Football Camps initiative.

The football camps for girls and boys aged five to fifteen will travel from Grimsby to Glasgow, Plymouth to Peterborough, in collaboration with the English Football League, Manchester City, Celtic, and Rangers. This initiative will help parents across the country keep their children occupied and engaged during the summer break from school. Before the camps begin this summer, Kellogg’s is giving away 30,000 complimentary spots in celebration of the announcement.

According to recent data, six out of ten (59%) parents in the UK find it difficult to keep their kids entertained during the summer break from school. Eighty-six percent of parents (86%) feel that team sports are crucial for teaching children vital life skills and that their child should spend less time on screens during breaks.

The 100-meter-long scarf symbolizes the participation of Scottish powerhouses Celtic and Rangers in addition to EFL clubs. The stunning scarf is the product of over 500 hours of design, knitting, and sewing time, with a team of Manchester experts hand-sewing each club detail.

Former professionals gathered at St. Andrews at Knighthead Park, the home of Birmingham City, where EFL icons Michael Dawson and Jermaine Beckford joined local schoolchildren on the field to commemorate the launch. As a further demonstration of their support for the camps’ opening, Chloe Kelly, Demi Stokes, and Ruby Mace of Manchester City Women surprised a group of young players while they were practicing at the Etihad Campus.

“Most families will be within 15 miles of a Kellogg’s Football Camp, giving children up and down Britain an opportunity to get active this summer,” stated Chris Silcock, Managing Director of Kellanova, the company that owns Kellogg’s. The camps, which are led by FA-qualified coaches, are intended to be enjoyable and to provide boys and girls with the chance to enter the field and emulate their favorite football players.

“For me, football camps during school breaks were where I had the most fun, kicking the football around with your mates,” former Hull City and England defender Michael Dawson said, speaking on behalf of the EFL’s engagement in the initiative. Being a part of so many diverse communities around the nation is a huge advantage for EFLs, so it’s fantastic to have Kellogg’s on board this summer to help so many kids get the same chance I did when I was younger.