Before the 2019–20 season even begins, Manchester City and CP Company have reached a lucrative agreement for CP Company to serve as their official away Champions League designer.
Manchester City and cult Italian fashion company CP Company have agreed to a partnership, which will see Manchester City rise to the top of the cool league.
The following season, Pep Guardiola and his team will be outfitted by the chic designer brand when they play away in the Champions League. The eight-year collaboration between the Treble champions and Dsquared2 will end with the recent completion of a significant agreement.
When they tour Europe, Jack Grealish, Erling Haaland, and company will pose in the firm’s high-end clothing line. For thousands of stylish football fans, the informal counterculture that emerged in the late 1970s and has since become their way of life is closely associated with CP Company.
Massimo Osti, the late Italian designer who is recognized as the founding father of urban sportswear, founded the brand in 1971. Osti was also the creative force behind Stone Island, another upscale company that has proved popular on patios for many years and is Guardiola’s personal favorite at City.
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Unlike many of his peers, Guardiola chooses to dress elegantly when on the sidelines rather than dressing in a tracksuit and boots at the club store. The City manager frequently gives credit to his wife Cristina, who runs a posh clothing store in Barcelona, for helping him improve his sense of style.
The Catalan can now choose from the most exclusive designs offered by CP Company. It’s reported that City is thrilled to have found a new fashion partner, and they interpret this as just another indication that things are running smoothly at the Etihad. The Blues’ long-term, £65 million-a-year clothing agreement with athletic giant Puma is unaffected by the partnership.
However, it shows how City’s pulling power is increasing at a rate that is unparalleled in the Premier League in terms of seizing fresh business chances.
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